It’s the Margin, Stupid

Jerry Kozak,
President/CEO
Why was 2009 such a terrible year for dairy farmers? Perhaps this sounds like a stupid question, but the answer is a bit more complex than simply acknowledging that prices were in the dumps. That’s true, but there’s more to it than that.

In fact, prices last year between January and October were low by historic standards, but not as low as the prolonged milk price trough during 2001-2003 (when the Class III price was below $12 for 21 straight months) – a period that, in retrospect, was bad, but not as bad as last year. So the low milk price is the truth, but not the whole truth, when it comes to answering my initial question.

What made last year such a disaster was low prices, coupled with high input costs. Feed grain prices in 2009 were significantly above the level of six and seven years earlier (rising from around $8/cwt. in 2002, to $10-12/cwt. last year). So answering this question completely involves more than just accounting for the revenue side of the farm ledger; input costs are also crucial.

It’s important to acknowledge the existence of this twin-headed monster in order to find a way to slay it. Fixing just the price problem is only half the battle, in the same way that focusing just on either supply or demand only deals with half of any product’s price.

And that’s the problem with our current dairy safety nets: the product price support program, and the MILC program. Both are designed to augment the price that farmers get for their milk. Both are oriented to a target price for either manufactured commodities, in the case of the price support program, or the monthly Class I base milk price, in the case of the MILC. But other than a feed adjustor recently added to the latter, neither of these programs battles the other head of the monster.

So that’s why NMPF’s long-term approach to helping reform dairy economics is focused on margins, not prices. In last month’s column, I briefly mentioned how our Dairy Producer Income Protection Program (DPIPP) is intended to help confront the core of the issue, which is when negative profit margins eat away at hard-earned equity, threatening the viability of a farming business that must borrow to keep going.

Although it’s still a work in progress, the value of a new safety net that addresses margins, not just prices, is increasingly obvious. First, our new approach acknowledges that dairy farmers have a new cost of production dynamic, driven by increased competition for feed grains and petroleum products, that is both global and permanent. The days of sub-$2/bushel corn are in the rear view mirror. Second, it acknowledges that the pricing targets for the product price support program, and the MILC, are inadequate, as are the fundamentals of each program. The former creates artificial demand for nonfat milk powder and detrimentally impairs the ability of the U.S. to clear its markets; the latter discriminates against farms based on their size. Third, it acknowledges that we can’t sustain another year like 2009.

The DPIPP, as we’re designing it, would help our industry move beyond these dilemmas. As a substitute for the other two safety nets, it would involve two levels of insurance against red ink margins. The first would be a base level of coverage, subsidized by the government that covers a portion (but not 100%) of a farm’s historical annual milk production, and protects against a modestly negative margin between milk prices and feed costs. The second level would be optional, and allow a farmer to purchase a greater level of coverage, still with some amount subsidized by the government.

This approach is really no different than the concept of private property or auto insurance, where premiums adjust to the coverage desired. But under the DPIPP, the base level of coverage would be the government’s obligation to fund, while the supplemental coverage would be a combination of farmer and government cost. And nowhere in here is there a price assurance; the goal is margin insurance, an important distinction.

Some of the skeptics of our proposal have said that such a program would stimulate overproduction and be too generous. This simply is not true. The program is designed to address overproduction by only guaranteeing a payment during catastrophic conditions such as those seen in 2009. The program does not cover new production, but it also does not stop new growth nor penalize new growth like the government-mandated supply management proposals that are floating around. It simply allows the new production to be at the risk of the farmer.

A future safety net focused on margins, not milk prices, will require a significant shift in the collective mindset of the dairy producer community. But if there’s any lesson to be learned from the presidential campaign victory by Bill Clinton in 1992, which generated the phrase “It’s the Economy, Stupid!”, it’s that new thinking about dairy economics is imperative – and today, it is all about margins. In fact, if you think about it, the safety net for dairy farmers should have always been about margins, and not price.

*Anyone is welcome to post comments. Comments must be approved before appearing on the page. All effort will be made to publish every comment, provided that each comment is respectful and directly addresses the issues discussed in the column. Readers are encouraged to respond to the comments of others.

Comments

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chuck:

Let me get this straight, the dairy price safety net should have always been about margins, not price. Then we base the margin insurance on the price of milk and the cost of feed. Sounds similar to the MILC with the feed cost adjuster. Except no caps! This is what this is really about. The big producers just want payments on all of their production. The problem however is not the MILC or the lack of profit margin insurance. The problem is the very nature of dairy itself. Milk is a product which is very perishable and needs to be processed every day, year round . Heifers take two years worth of labor and feed before they even produce a drop of milk, and once milking cows cannot simply be turned off when prices become unprofitable. Add this to a pricing system that is too thinly traded, lacking in transparency, and far to slow to react and you have a recipe for disaster. Letting prices fall further to clear the market wouldn't have worked either, Fonterra would have just lowered their price, and lenders continued pumping money into farms to protect their own interests. Producers got into this mess because of an irrational response to the high prices [and yes good profit margins] of 2007 and 2008. Cows were added, facilities expanded all to meet the seemingly endless expansion of the export market. When exports dropped this added milk was deposited on the domestic market. While low profit margins might be the problem, the root cause of the problem is dairy's inability to respond to market supply signals in a timely manner. If any market is oversupplied low prices will follow no matter how much profit margin insurance you have! Dairy needs a marketing system that allows for rational growth when appropriate, and contraction when necessary. The program proposed, while it might be helpful, falls far short of what is necessary. Dairy has two choices. We can embrace a program that would allow for rational growth, [I would use the term supply management, but that seems to make grown men cry like little children], or we can continue down this path of boom and bust cycles where those with the deepest pockets survive. Ultimately the processors will start to take over dairies. Vertical integration is the ultimate supply management.
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Don:

An insurance program? Hmmm. That should open up a whole new profit center for someone. Supply control is what most industry uses to control prices. But we want factory farms to not be impeded from massive expansion. Right? So that is out. Look at the facts. Dairyfarmers and factory farmers are all being played for a bunch of dumb chumps. We are working 7 days a week before daylight to after dark for what. So we can feed the people for nothing? Future contracts???? Sure, so you can be sure your going to work for pennies instead of just wonder if you are. Great system. Lot's of necktie dudes making a good living off your sweat. One has his photo above. CWT??? They toot their horn, but for what? If everybody had stayed out of it and let milk go to 6 bucks for a time and let the blood flow and get it overwith. NO, everyone has a bandage to slow the blood so it seeps on. OH OH--we are all going broke--but the production rumbles on.
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jerry beary:

I don't believe margin insurance is the answer to our financial problem.Why should I pay a broker to insure a margin that is seemingly manipulated by others than myself.We should not rely on an export market that we are not competative in with regard to product specifications and "quality".We need to standardize our products with our competetors to compete in any export situation. The most cost effective means of insuring a margin of profit is simply supply side management at this time.Production exceeding historical values is simply priced accordingly to discourage any excess production.Don't make it harder than it is!The margin "insurance" plan you write about is just another way for a "middle man"to take a cut of our hard earned dollars.
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Bryan Gotham:

I think its great NMPF is focusing on margins for dairy farmers. My question is why haven't we focused on that in the past? If we start focusing on margins and we can't compete with New Zealands or Chile's low margins how are we going to be a real global player. Globalism's effects of our dairy market needs to be reversed not for us farmers but for our country. Dairy food sovereignty needs to become a mainstream word coming from NMPF not free trade extremism. It is so important that we don't become dependent at all on other nations for our food. We need two prices in this country. One that supports the healthy margins that NMPF is talking about and another that can compete with the global market with our surpluses. This margin that you are talking about needs to be high enough so farmers can pay to subsidize the surplus worldwide and not taxpayers. In my opinion our coops have had there chance to provide adequacy of margins and they have failed miserably. The Capper Volsted Act provides this power to our coops. today to bring the proper margins with adequate over order pricing to the farm. I do not understand why our large organized coops have never been charged once by the Department of Justice with setting prices too high on consumers. To me that would be proof that you are all doing your job since you do work for us dairymen. Now we must realize as dairyman as we grit our teeth, that we have to trust our Government again with the duty of making sure we get the proper margins with a pricing system geared towards cost of production for domestically consumed milk. Maybe the coops job then could be adjusting quotas on dairyman to prevent surpluses instead of using Government for that. Coops work great for balancing the milk supply and that's why processors like to use them over independents so they don't have that cost of balancing. Also a targeted variable make allowance that rewards processors for using exclusively American produced milk would reduce surpluses caused by processors importing MPC and over producing cheese. This maybe a more palatable way of dealing with the flood of imports in times of oversupply rather than tariffs.
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Johnny G:

Any expansion of the dairy industry is done with the excess product ending up on the global market. If we go to a supply management system we will limit ourselves to producing only for the US unless we have what we had in 07-08 with increased global deemand due to drought in australia and new zealand. Unless we can get our cost of production down to the same level as Chile, Australia, and New Zealand, I don't believe we can be competitive on a global market. This would leave Supply management as our only viable option.